We began as a liquor wholesale business, with a strong focus on exports. Over the years, our experience in the trade has given us the opportunity to work with a wide range of wines and spirits, including some harder-to-find products.

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In 2020, during the COVID-19 pandemic, we saw an opportunity to bring our products to the local Singapore market. We started by offering selected products through e-commerce platforms such as Lazada and Shopee. To our pleasant surprise, the response quickly exceeded our expectations.

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Encouraged by this growing demand, we expanded our product range to offer a wider selection of wines and spirits, including some of the rarer products that we also trade in our export business.

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After nearly a year of growing our presence on Lazada and Shopee, we took the next step by establishing a dedicated e-commerce business, complete with our own website and team. Our aim was, and continues to be, to make a wider variety of quality and affordable wines and spirits more accessible to customers in Singapore.

Today, we continue to expand our online presence across platforms including GrabMart and Carousell, while constantly looking for new products and opportunities to better serve our customers.

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From wholesale and exports to local e-commerce, our journey has always been driven by a passion for bringing great wines and spirits to more people.