We originated from the liquor wholesale business, with most of our business focused on exports.
 

In 2020, during the Covid-19 pandemic, we saw an opportunity to explore the local market. It initially started with clearing some goods through e-commerce platforms such as Lazada and Shopee. However, sales quickly grew beyond our expectations, which came as a pleasant surprise to us.

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We then expanded our product range by introducing more items and varieties, including some of the rarer products that we also trade in the export market.

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After close to a year of selling mainly through Lazada and Shopee, we decided to take the next step and establish ourselves as a more professional e-commerce company, with a proper website and a dedicated team. Our aim was to bring a wider variety of quality and affordable wines and spirits to the local Singapore market.